LIFEWAY BRAND IDENTITY
I had privilege of working with a crack team of folks to help with the rebranding of LifeWay Christian Resources. We had the task to taking something that was stuck in 1992 and updated it into a modern, relevant, and forward thinking look and vibe. With a nod to the past and a look toward the future I could not be more proud of the hard work of this team!
Shout out to my partners in crime on this one Christi Kearney, Stephanie Salvatore, and Dan Newsom.
brand identity + logo design + art direction + layout design + web design + environment design